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WHY FRAGRANCE MARKETING

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IN TODAY'S COMPETITIVE BUSINESS ENVIRONMENT, CREATING UNFORGETTABLE EXPERIENCES AND EMOTIONAL CONNECTIONS WITH CONSUMERS IS CRUCIAL TO DRIVE CONSUMER SPENDING AND LONG-TERM BRAND LOYALTY

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SMELL IS THE STRONGEST AND MOST EMOTIONAL OF ALL THE SENSES. USING FRAGRANCE ALLOWS BRANDS TO CONNECT WITH CONSUMERS ON A DEEPER EMOTIONAL LEVEL , LEADING TO AN UNFORGETTABLE EXPERIENCE  

OUR SENSE OF SMELL IS BELIEVED TO INFLUENCE 75% OF OUR DAILY EMOTIONS. THE CLOSE CONNECTION BETWEEN THE SMELLER GLAND, WHICH REGISTERS ODOR, AND THE LIMBICAL SYSTEM, WHICH REGULATE EMOTIONS AND MEMORIES, IS THE POWER BEHIND OUR SENSE OF SMELL

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HUMANS ARE ABLE TO RECOGNIZE APPROXIMATELY 10,000 DIFFERENT SMELLS, AND WHAT'S MORE REMARKABLE, WE REMEMBER 65% ODOR AFTER ONE YEAR, AGAINST ONLY 50% OF VISUAL ELEMENTS AFTER THREE MONTHS

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DUFTAIR® AROMA CAN ATTRACT NEW CUSTOMERS, INCREASE SALES, INCREASE PERCEPTION OF VALUES AND INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

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FRAGRANCE MARKETING IS MORE THAN JUST SPREADING A SCENT IN A ROOM, IT IS THE ART OF BRAND IDENTITY

COMPANY.

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A FRAGRANCE HAS THE ABILITY TO INFLUENCE BEHAVIOR AND TRIGGER MEMORIES. WHEN A SMELL IS COMBINED WITH OTHER MARKETING ATTRIBUTES, THIS CAN ENHANCE THE BRAND EXPERIENCE AND REMAIN IN MEMORY FOR A LONGER TIME

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THE RESULT IS HAPPIER CUSTOMERS WHO REFLECT YOUR BUSINESS AND CAN INCREASE WELL-BEING AND SALES WITH DUFTAIR® AROMA